The Rustic Truth brand is more than two letters, it’s a symbol of a family heritage passed down through generations since the early 1900’s.

Hey,
I’m Chris Coghlin

In 1919, my great-grandfather, Roy Troeger, left the US Army to become a gold miner in California. Nearly a 100 years later, I left my life as a Green Beret in search of new beginnings. Drawing inspiration from my great-grandfather to follow my passions, I started building furniture – something I had enjoyed doing since I was a teenager. I found the process of working with metal and wood therapeutic.

As a tribute, I used Roy’s cattle brand, RT, as the Trademark for my newly founded company, Rustic Truth. Just as the RT brand that was passed from my great-grandfather to my grandfather, Richard Troeger, so was a tireless work ethic and love for nature’s beauty. I’m proud to say, these values are evident in every piece I make.


How It Works

SHARE YOUR IDEA
Send a sketch, photo, or inspiration—I’ll take it from there.

DESIGN YOUR PIECE
We’ll refine your concept, share renderings, and help with material choices.

BUILD WITH CARE
Your piece is handcrafted in our local shop using premium materials.

DELIVER AND INSTALL
We’ll get it to you safely and set it up just right—local or nationwide.


PROJECTS
See more here